• Image Image Image
    +11
    Image
    How to connect on not so social media 101.

    One of the things I recognize about a lot of artists who are having a hard time online attempting to promote 🎶 is they're just not good at telling ppl about their music. Similar to visual artists, painters or what have you. A lot of y'all just throw a link out there and you don't make ppl interested. I know it's not easy to market the s*** you're doing and there aren't a lot of great examples. Be as creative telling ppl about your art as you were in making it. Start a conversation around it.

    You can do basic stuff like quote yourself. If your lyrics are compelling enough your words will spark attention. 

    More importantly, how do you get ppl involved in the conversation online in general? You don't make it about yourself. You ask a question. Why? Because ppl want to talk, really. Pretty much the reason why the majority of folks are on social media is because they want to be heard. It's the reason there's so much noise. No filter. Ppl have a desire to speak here because offline ppl don't feel they have a voice.

    Back when social media was still organic and Twitter was the place where everything was happening, I came up with the hashtag #iunmask (you can still search it) in promotion of a project. Years later I would return to the same timeline to refresh awareness about said project. 

    You can use the internet the way we used to use the internet. Well I used the internet fully. But all I'm saying is be more creative, think about how to have conversations and also think about the audience more so than you. Think about sharing with people a real conversation about a real thing or something f****** silly. 

    At the end of the day it's up to you to figure out how to make a better connection with people in a real way. Most people promoting come off as an annoying advertisements and get ignored.